1.
Remove the identifiers. Keep the meaning.
When the content is useful but names, emails or account markers are not, PureLabs removes or replaces those.
labs by Puresquare
Where Privacy Makes
Innovation Possible
PureLabs builds useful AI products with privacy designed into how information is handled.
What's PureLabs
/Why PureLabs
Same task. Same result.
Less exposed.
The task still needs the same useful inputs. The difference is whether personal information travels with it — or gets handled separately, before it ever reaches the model.
Prompt
Check my calendar for next available slot and reschedule my appointment with Dr. Gupta.
Input Bundle
Sensitive data
Identity
Name
Goal
Context
Access
Output (same output quality)
Waiting for task…
/How privacy works
Three ways information stays protected.
PureLabs chooses the least-exposing route that can still complete the task.
2.
Keep sensitive work on your device.
When a task can be completed locally, processing happens on your device.
3.
Contain external processing to the task.
If external processing is genuinely required, the task runs inside an isolated, secure environment and clears after completion.
/Experiments
Be the first to explore
Useful AI products built under one privacy standard. Explore what is live now and what is coming next.
Sentinel
Keep track of what matters without creating another permanent record of everything behind the task.
Version 22.1.10
PAIO
Use capable AI with context that helps the task—without tying every interaction to a wider identity profile.
Version 22.1.10
Anchor
Carry useful context forward while keeping memory visible, controlled and intentionally shared.
Version 22.1.10
/The PureLabs ecosystem
One login. Your approved preferences across PureLabs.
PureLabs products share the basics that make each experience feel familiar.
Shared login
Use one account across every PureLabs product.
Approved preferences follow you
Your approved language, format and working preferences carry with you.
Context only with permission
You choose what is remembered and which products may use it.
/How privacy works
A new lab.
Nearly two decades of privacy engineering.
The PureLabs standard is backed by the experience, infrastructure and trust built through PureVPN.
PureVPN
Privacy foundation
5M+
users worldwide
1,000+
businesses serving
Trusted by
global enterprise partners
/The filter
Not every idea leaves the lab.
If a product only works by compromising privacy, it does not move forward.